A leading pharmaceutical company approached Destination Nashville to design and produce a fun and active large scale activity for 2,400 attendees. Of great importance to the group was the element of a prominent CSR effort benefiting a local diabetes related charity as the company produced medications specific to the disease. Sheer number of participants and inadequate activity space did not overshadow the need of the giveback element for Destination Nashville. Thorough research and intricate planning produced an incredibly successful team building which achieved $32,200 in donatable goods to a local camp for diabetic children. This event earned Destination Nashville an ADMEI Achievement Award for “Best Team Building Program.”